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PRESS RELEASE- LAVA’S RESPONSE TO THE ADVOCATE

PRESS RELEASE- LAVA’S RESPONSE TO THE ADVOCATE

by Chris Flowers

Louisiana Vaping Association

For Immediate Release

6/13/17

Re: The Advocate Misleads Readers on Public Health

The Louisiana Vaping Association(LAVA) encourages smokers to use any means available on the market to help quit traditional tobacco cigarettes. We stand with Our Lady of the Lake’s Smoking Cessation Program as a means to help adults who smoke quit, but unwarranted biased attacks against our industry will not be met with silence.

As the representative of the vapor industry in the State of Louisiana, LAVA would be at fault if we did not try and educate on the complete misrepresentation of the vaping industry and our products that The Advocate published in an article written by Kyle Peveto on June 11, 2017.

Vapor products are anti-smoking technology, as they are tar-free, smoke-free, and are increasingly being recognized as a way to get smokers to transition away from smoking traditional cigarettes.

The headline for the article reads, “Here’s why medical professionals say you shouldn’t vape to replace smoking.” Mr. Peveto quotes one medical professional from one side of the argument. He later states, “They [vapor products] give smokers the physical sensation of smoking without the harmful smoke” Unfortunately, readers of the article do not have a fair representation of that claim, based off published article, since only one source was referenced.

Ms. Carter states, “…you don’t know the effects of the other chemicals because there is no long-term effect history.” Cancer Research UK funded a study entitled Nicotine, Carcinogen, and Toxin Exposure in Long-Term E-Cigarette and Nicotine Replacement Therapy Users, which concludes, “Long-term NRT-only and e-cigarette–only use, but not dual use of NRTs or e-cigarettes with combustible cigarettes, is associated with substantially reduced levels of measured carcinogens and toxins relative to smoking only combustible cigarettes.”

Ms Carter also states, “Nicotine is known to damage blood vessels and lead to heart disease…A 2013 study found that nicotine chewed through cells found in the heart and led to atherosclerosis — plaque that builds up in arteries.” If this is the official stance of Our Lady of the Lakes, than traditional NRTs should not be recommended for cessation as they contain nicotine. Mr. Peveto later references, “[the] program patients usually use a combination of behavioral therapy and nicotine replacement.” These contradicting statements confuse smokers on what choices they have.

No one within the industry is claiming that vaping is 100 percent healthy. Nicotine is an addictive substance, and we acknowledge this. As smoking cessation advocates we should promote all forms of harm reduction without discrediting other advocates methods.

Ms. Carter references one patient, not a peer reviewed scientific study, who broke her device and started smoking half a pack more of traditional cigarettes than before. A study from the American Journal of Preventative Medicine debunk Ms. Carter’s one patient. The article has no reference to any data of a smoker who returns to cigarettes after an attempt of traditional Nicotine Replacement Therapies, such as nicotine patches or gum. A respected publication would not discredit contraception because one person got pregnant while using a condom.

As a former smoker and a representative of the vapor industry within Louisiana, our organization is embarrassed, as citizens of Louisiana, we commend Our Lady of the Lakes and The Advocate for promoting smoking cessation, but it is our duty as advocates to make sure the facts are heard.

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